How Business Cards are Still Relevant Today
In today’s digital world many of us have become accustomed to sharing information and contact details through digital means. This has become quite efficient and is much simpler than carrying around a rolodex. It has also caused many to assume that business cards are no longer relevant in today’s society due to their inefficiency compared to digital sharing.
There are, however, useful applications for business cards and in many cases they can be very effective when networking or sharing business information. Due to the fact that most sharing of contact information has become digital, using a business card is much more personal.
According to entrepreneur.com “Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.”
The reason business cards are still used today, despite the digital era, is because they are still relevant and effective. They allow for a more genuine interaction and are an extension of your brand.
Effectively Using Business Cards
Many people in business have stopped using business cards because they feel they are no longer relevant but that only helps the situation. With fewer people giving out business cards, you have fewer other cards competing for your attention. If you are the only one to give a potential customer your card, it is likely to receive more attention than if that person were to receive a dozen or more cards. That being said, however, it is important that you make your business cards unique and memorable so that they stand out.
“Business cards can be a reflection of who you are. Not only can you make an excellent first impression all on your own, but a unique business card can help seal the deal and give someone something to remember you by.” – Canva.com
Making Your Business Card Stand Out
There are many ways to make your business card stand out. There are creative cut out designs, graphic designs or even materials. Some companies choose to make their business cards as a custom magnet for functionality, while have gotten creative with their ideas by even creating edible cards to model their line of business (e.g. a bakery).
Using unique materials and shapes can also be an effective way of standing out and creating a memorable business card. You will also want to make sure that you have a design that matches your brand and contains all the pertinent information needed for contact.
Here are 50 awesome business card designs to help you build your own.