How to Design an Effective Registration Page for Your Event
Registration pages have quickly become a great marketing tool for events. From increasing the reach with attendee sign-ups to collect payments online, this tool makes planning an event very easy.
What decides the success of any event? If you ask this question to any event planner, the answer would be ‘The number of attendees’. That is why the role of the registration page becomes major in event planning. By maximizing the number of registration, you can maximize the number of attendees, which leads you to better revenues.
If you too want to maximize your revenues, look at the elements written below.
1. Keep the process easy: Asking too much information from the attendees is better for the organizer, but in the process of that data overload, you lose some of the potential attendees who were not very committed in the first place. Hence, it is wise that you create the registration form simple and ask questions that are necessary for your objectives.
2. Ask the online visitors to sign up: This is the obvious step, which an organizer should take. However, the key here is to stay clear about your offer. Try explaining everything with minimal text. Also, the language should be in sync with your landing page. Keep this close to the form.
3. Accept offline payments: There are some people who don’t like to pay with their credit cards for one or the other reason. So, in order to gain the interest of these people, you can start accepting offline payments. This might make budgeting and follow-ups difficult, but better than losing those people right! You can also allow people to pay latter to generate a better relationship with the potential attendees.
4. Lesser information is better: Yes. Provide the information carefully. Don’t just throw everything in their faces. Understand your target area and decide some key information to get their commitment. It is not about hiding anything, but more about creating the interest. It has been observed that 80 percent of the site visitors care about 20 percent of the event information only.
5. Allow visitors to share: While you are promoting your event through different channels like PR, Email, and Sales. It is smart to add all the attendees in your team. After signing up on your event registration page, people should be allowed to share that sign up on different social media platforms like Facebook, Twitter, and LinkedIn. You can also create some interesting content around your event that can be shared on social media platforms. Post an interview with your speaker, or ask sponsors to join, but the content should be interesting enough to go viral.
6. Analysis and learning: The final tip is to keep an eye on the number of visits on your page, bounce rate, and a number of people leaving your page. Try finding out the reasons of the negative aspects and act accordingly.
Know your objectives, set a benchmark and building registration pages for your events won’t be that difficult.