How to Optimize Videos to Publish on a Website

Before you publish videos on a website, it would be a good idea to optimize them in certain ways. The reason for this is simple: If you want your video to be displayed properly and with no loss of quality, it helps to ensure it is in the right format. Additionally, in some cases, you may want to also want to avoid consuming too much bandwidth, and optimizing videos can help in that regard too.

At the end of the day, the exact manner in which you optimize your videos will depend on the method that you’re using to publish it. Generally, it should fall under one of two categories:

  • Embedding videos from video sharing platforms such as YouTube

One of the most popular ways to publish videos is to upload them to video sharing platforms such a YouTube. Every platform has its own recommended format and video settings, however, and so to optimize your video you will want to convert it to match these. While typically the most common format and the container is MP4 and H.264 – but there are some variations, and other settings such as the frame rate and resolution may differ.

  • Self-hosting videos

The other method of publishing videos is to self-host them and then either supply a streaming video player or download link. By self-hosting the videos, however, the burden of bandwidth will be on your web host, and if the video is large it could be a problem. As such you may want to optimize your video by compressing it, either by converting it into a more compression-friendly format or altering the settings such as the bitrate, frame rate or resolution.

As you can see if you’re going to optimize your videos before publishing them, you need to be able to convert and adjust their settings. That task will be made a lot easier if you opt to use Movavi Video Converter, as it can help you to switch your video to any format and adjust its parameters to suit your needs.

Furthermore, Movavi Video Converter will let you compress your videos down to a specific file size, which may help if you want to conserve bandwidth. It has other features as well, that you can use to convert audio and image files, create animated GIFs, edit your videos, grab screenshots, and much more.

All in all Movavi Video Converter could actually help you to not only optimize your videos but also tweak and prepare them before you publish them. Because of its capabilities, it will be an invaluable utility and one that you can use to ensure your videos are published in the best possible form.

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