Web Developers Need to Accept Content as a Part of Their Process
Web development has a pretty standard pathway through a few different steps: research, design, development, testing, launch (or some variation on that theme). Of course, this is incredibly simplistic and summarises entire weeks’ worth of work into a single word.
However, it also fails to grasp that the details are equally just as important. Web developers in Melbourne can often think of something like content as a complete afterthought, when in fact, it should be anything but!
By including content delivery throughout your web development process, you can ensure that your website is fully optimised for day one launch.
Client Requirements are a Challenge
No one is pointing fingers on why content often gets sidelined, but it often comes down to a shirking of responsibility. Developers can’t write to the detail that the client wants, so they push it off to them, but client’s might assume that it would come from somewhere within the development company hired to work for them.
Regardless of where it comes from, content is a vital cog in any new website. Even if we ignore the concept of rewriting or developing brand new written copy, if you have to transfer content from old websites to new, it can be a challenging process. What content are you taking? What are the search engine implications of this transfer? How it is being formatted? All these things need to be answered.
Integrate in the Process
Realistically, as an unspoken element in the development process, one that is rarely raised until the final stages, content delivery should be included in all timelines for web developers to constantly refer to. And ideally, the content should come in early.
If developers understand what content is being included, it gives them a greater understanding of how to research (and more importantly, who to research). User experience is all about designing to suit a certain user, and nothing will give you more insight that content.
Additionally, content will assist in the design stage by influencing wireframe design, clearly and appropriately identifying the size of text boxes and various other elements throughout a particular landing page.
Even more importantly, the entire visual appeal of a website can be redeveloped based on content being present. If header tags or images are too large, they may throw the rest of the page of balance. With the content, designers can compensate for this type of issue, delivering a clean and well-designed website.
Ignoring Content Can Have Consequences
Most development projects will ignore content until the end. It’s easy to understand why, and not at all surprising, but there can be some issues that might arise because of this.
Using dummy content (like our good friend, Lorum Ipsum), you don’t understand how big a piece of text might be, leaving your developer with some frustrating resizing issues to deal with.
Relying on content being delivered as a last step can also delay processes, with content editors struggling to format content appropriately, or even worse, just taking a really long time with everything.
Finally, late-stage content delivery can entirely uproot the whole process, leaving you with a Frankenstein website that adjusts to fit the content (as opposed to being developed for the content in the first place).
Content is Not King of Development
Don’t take this as sacrosanct saying that content needs to be held more important than anything else. It doesn’t. What a web developer in Melbourne needs to realise is that content has more of an impact on design and development than most people might understand. Including more of it in the web development process is critical towards ensuring a terrifically designed website.